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Florian Zeba
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identity resolution
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2026-08-29 · 23 min
747 times a day: the auction behind every ad — and the loan it can cost you
Every ad you see is the visible residue of a data broadcast you don't. This is a field-level tour of that broadcast — what it carries, who catches it, how it becomes a profile, and where the profile ends up deciding things about your life.